8 Steps to Creating a Strong and Impactful Pitch Deck for Investment Funds

 

pitch deck preparation

As a start-up owner you know the importance of funding for your business. However, finding the potential investor is a big task. Even if you sort out who to pitch, how you are going to pitch your idea and make them interested to fund is a big say.

This is where it becomes crucial that your pitch deck preparation stands out in terms of value and attraction.

So, how are you going to prepare the pitch deck? We take you through some key steps to follows

1 Focus on Your Start-Up Value

You are only going to get investors, corporate executives and panellists interested when your brand delivers value to the end user. So, your focus should be on that. Make sure that your brand:

  •   Is there to solve a big problem of people that they face
  •  Deliver them innovative, accessible and cost-friendly solution
  •  Is handled by a team that can do what is promised
  • Will create an impact and has a high scalable scope to grow with the investment

 

2.       Create Compelling Introduction

A majority of investors and panellists will judge whether to show interest or not from the first slide, which is the introduction.

Ensure that you make a great impression through it. The introduction slide should be short, concise, clear and to the point about what your brand is, who you are targeting, your value proposition and your projected goal. This is an aspect a professional business valuation firm will emphasize.

3.       Talk About Problem/Challenge and Your Proposed Solution

If your brand isn’t solving a problem, then you aren’t delivering value. So, head straight to what problems people are facing. Back this up with case studies and research. However, it could be better to go with ‘challenge’ instead of ‘problem’ as many experienced professionals suggest.

Then, in the next slide, proceed on to how you are going to solve that problem. What roadmap and actionable process you have created.

4.       State Your Brand Features

Talk about how you are going to function. If it is a product, elaborate on its features and specifications. If it is a service-model, detail on how you are going to approach prospects and what effectiveness will your services create. Do mention how people will access your service features and what benefits they will gain.

5.       Define Business Model & Metrics

Is your business B2B or B2C? What pricing and functional model it has? How you are getting paid? Who are on the boards? What resources you plan to hire in future? What infrastructural process you have? What industrial growth your project? How much is your present reach? What have been the brand milestones up until now? Define all these.

Clearly state your brand metrics like how many clients and customers you have, your net profit margin, conversion rates, and how much you have gained in customers, clients, revenue and expansion by no.

6.       Competition Analysis Helps

Who are your competitors? What is their penetration in the market? What they are doing and how you are going to do better than them. Ensure to give a detailed analysis on your competitors and propose what gaps you are going to fill in.

7.       Detail on Marketing Process

How you are going to market your business? Are you targeting local, national or global targets? What marketing channels will you leverage? How much marketing budget you have? Marketing is an important aspect of any business and having a clear strategy on this aspect is important.

8.       Investment Expectation

Now talk about how much are expecting in investment and how you are going to use that. Do also share if you have received any funding before and how you used that. Clearly define workable and feasible goals with the investment that you expect.

End your slide with a thank you note, mentioning contact details therein!

Preparing a pitch deck can be a daunting task. You might feel not confident as this is an aspect that can make or break your funding potential. This is why it becomes crucial to opt for business valuation services in India, who can help you out in creating a strong and appealin

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